By Ken Welsch, Heritage Newspapers
Event organizers will say, Cruisin’ Downriver is
for car lovers and owners.
They’re the people who make it happen.
But behind the scenes are people and businesses
that make the Cruise a possibility, donating their time and money
into what has quickly grown to become one of the largest attended
events Downriver.
This year, Heritage Newspapers and ASC, Inc. are
Cruisin’ Downriver Gold Sponsors.
Ford Motor Co. and Rodgers Chevrolet stepped in and
achieved Bronze Sponsor status.
Together, those four companies generated the bulk
of the financing required to host a cruise each summer.
From an organizational standpoint, the Southern
Wayne County Chamber of Commerce is still largely responsible for
ensuring that the cruise becomes a reality.
WOMC, 104.3-FM, is the official radio station of
the cruise, and lists as a marketing sponsor, according to SWCCC
President Ed Clemente.
